The Internet is evoloving fast and furiously.....Search Engine Market is bursting with Action....the master is diversifying and there are already rumors that the www.google.com page which has not changed ever since it firt appeared is going to get changed in sometime....amidst all this Amazon launches its own search engine A9.The fight of Who-is-searching-more is not still over between Yahoo and google and A9 is certainly going to attaract lot of attraction.Now the big question ....will A9 do something to google (which already accounts for more than 70% of all searches on net?)...I think to some extent yes....over the times Relevancy ....the major factor of searches was getting sidelined in the quest of who searches more....A9 can be an answer to that coz what it is seling is search on the wesbites like Flickr and webshots and many other community based wesbites..For Example "anshul sushil" on google will give you results from the web but now from A9 if you click on flickr and other tabs you will be able to see if anshul sushil has profile on any such websites...Its quite good ...but the major factor is credibility which I am sure will become the most important factor in coming years ....Alexa (from Amazon) was discarded by many just because it was a spyware but still its a fabulous software......along qith this Amazon is trying to come up with Maps (like Google Maps) but here again the differentiation is cams fitted on the roads and giving real pictures...rather than satellite pictures....so the heat is on and Google has got new challenges from a proven competetior who revelutiozed the Internet..Amazon....